3 tips for focusing on strengths, sponsors and success

“The world of work keeps changing,” people may say, “so how can we help people to shape their futures? It is hard to know what skills they must learn to be successful.” Perhaps, but as the saying goes: ‘the more things change, the more things stay the same.’ At least, some things stay the same. For example, freelancers have followed certain themes throughout history. They have built on their strengths, found sponsors who paid them and delivered success. People who develop such eternal skills are more likely to shape their futures. Let’s explore how this works in practice.

1) You can build on your strengths.

Michelangelo, Anita Roddick and Steve Jobs had at least one thing in common. They all built on their strengths. They did what they did best and got somebody to pay them for doing it. This has been a key skill throughout history. Some customers will always be interested in buying quality - and the best way of producing quality is to develop your top talents. The Strengths Toolbox provides many exercises for identifying what you do best, but you will obviously find your own way. Try completing the following sentence.

The specific things I can do to build on my strengths are:

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2) You can find sponsors.

Anybody can do work they love, the art is to get somebody to pay you for doing it. Creative artists have had faced this challenge throughout history. They have asked themselves: “Shall I be true to my art, stay in a garret and wait to be discovered? Shall I publicise my services, sell my soul and do whatever is necessary for money? Shall I be true to myself, find patrons and try to get a ‘win-win’ solution?” People will continue to face this challenge in the future.

So how do you find sponsors who will pay you for doing what you do best? There are several rules. a) To understand the sponsor’s agenda - their picture of success; b) To provide services or products that will help them to achieve success; c) To reach out to these sponsors and show you understand their agenda; d) To make clear working contracts about how you can help them to achieve success. Try completing the following sentence.

The specific things I can do to find sponsors
who will pay me for doing what I do best are:


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3) You can deliver success.

“My role is to help my sponsor to reach their goals,” said one freelancer. “I go through several steps when working for a person or organisation. a) To make sure I really want to work for them. b) To make clear contracts about what must be delivered. c) To keep them informed, go the extra mile and provide great service. Going through these steps produces lots of repeat business.” Try completing the following sentence.

The specific things I can do to help
my sponsors to achieve success are:


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“Change is the only certainty in the world of work,” we are told. Perhaps, but there is another certainty. People will need to build on their strengths, find sponsors and deliver success. Developing these eternal skills will enable them to shape a positive future.